jennifer12430

  As a small business owner, you understand exactly how important brand identity is; your logo plays a vital role in setting yourself aside from competitors. But designing the ideal logo isn't an easy task. To craft a solid logo design that reflects who you really are takes creativity, problem solving skills, attention to detail and a little bit of luck. Here are five tips we've learned along the way about crafting a successful logo design :   1. Simple   Logos shouldn't be too complicated. Having lots of different visual options makes them easier to interpret, yet simplifying your logo isn't easy. While creating detailed images seems appealing, the end result won't do justice to a strong brand identity. Instead, focus on making your messages clear through its simplicity.   Consider the following examples, which illustrate how simpler logo design principles result in recognizable brand images. Think about famous corporate logos -- Coke bottles, UPS pac...